The 801 Story 

Born from a deep respect for Utah’s raw, untamed landscapes and vibrant city pulse, 801 Beard Alchemist is for men who live life on their terms. From crushing trails in Southern Utah’s rugged backcountry to owning the night in Salt Lake City’s gritty urban scene, our founder channeled a decade of living hard and grooming harder into a line of bold, distinctive beard balms and oils. These aren’t just scents—they’re a statement. Crafted to capture the wild spirit of the outdoors while staying sharp for the office or a night out, each balm and matching oil delivers rugged consistency and fragrance that commands attention. We build products for men who tackle Utah’s mountains, deserts, and city streets with the same relentless drive.